Social Media Management | Netflix - Squid Game: The Experience
Netflix brought the games to life across the world – We brought them to life across social.
For The Squid Game: The Experience, I led creative direction for social — crafting a feed that felt like an extension of the game itself. The goal: build excitement for all locations and tempt fans into coming out and playing for real.
I designed and art directed everything from illustrated content and OOH to interactive social games, and eerie, cinematic A/V — matching the show’s signature tone. I also managed our team’s content production, making sure every post built the tension and pushed people towards the spaces.
