Social Campaign | Netflix – Squid Game
When the stakes are this high, the content better play to win.
For Season 2 of Squid Game, I helped shape a social presence that matched the series’ intensity — sleek, stylized, and slightly unsettling. From A/V shoots, to in-feed graphics, I led creative across the page, building visuals that leaned into the show’s darker themes while still making space for unexpected moments of play.
That included designing for major consumer product drops with brands like Puma and Bialetti, directing stylized content shoots, and managing our team’s production of fast-turn social assets — all crafted to feel like they belonged inside the games.