Social Campaign | Netflix – YOU
For a show built on obsession, the content had to be just as addictive.
Recognition | Webby Honoree
I’ve worked on YOU since season one — helping shape a social presence as dark, obsessive, and addictive as the show itself.
From ominous teasers to photographing pop-up spaces, I’ve art directed and designed content that plays with the audience’s relationship to Joe. I also led our team’s production across different content formats, helping the account grow season after season — and making sure YOU always had something to obsess over.
