To promote Peacock’s horror slate for Halloween, we built an interactive desktop game that dropped fans into their own scary movie. Each week, users returned to unlock new rooms in a haunted house, each one packed with puzzles, easter eggs, and nods to horror films streaming on the platform.

I helped concept the experience and led the visual execution: from art directing the mansion shoot and set dressing each room, to compositing custom photography that gave the game its eerie, cinematic tone. The result? A Webby-honored site that made sure Halloween lived on, week after week.