Campaign | Netflix – Black Mirror
Most people don’t read the fine print. We built a campaign that made them wish they had.
Recognition | Daily Mail | The Tab | The Independent | Lad Bible | Variety
For Joan Is Awful, we created a fake “terms of agreement” site that lured fans in, and then used their data to generate real-world billboards featuring their likeness. What started as a playful upload became a very public consequence.
I’ve also contributed to the show’s larger social marketing — from illustrated posters, immersive micro-sites, cryptic episodic countdowns and reality-bending A/V. All designed to keep Black Mirror fans questioning what’s real.
For Season 7, we wanted to tease the new episodes while keeping Black Mirror’s cryptic allure. For our A/V assets we kept our messaging subtle and had fans dig deep to uncover what’s upcoming on the newest season. For those with a keen eye, they were able to discover a new episode of USS Callister was on the way – and if they pause in the right spots, they’d be able to decipher the latest casting.
