Social Campaign | Netflix – Avatar the Last Airbender

For the first season of Avatar: The Last Airbender on Netflix, I helped craft a visual identity for the show’s Instagram — one that felt true to the world fans already loved, while building hype for what was next. From motion direction and text styling to interactive filters and A/V content, our work gave the series a presence that felt both familiar and fresh.

I led creative across formats and managed a fast-moving team, making sure every post deepened anticipation —
and proved the story was in the right hands.