Social Campaign | Netflix House

How do you market a physical space that doesn’t exist yet? You create a digital presence so immersive, it feels like it already does.

With Netflix House locations still under construction, and no physical spaces open to the public (or us) we had to introduce fans to the concept of Netflix House without any real-world visuals — just our ideas, creative, and strategy. I helped shape the visual identity of its social launch: leading the animation of interactive aerial maps, designing the “Netflix House News” brand system, and illustrating custom icons to bring the experience to life.

We introduced the space at TUDUM by capturing fans’ first reactions and spotlighting key rooms through creator-led videos and our aerial map. From page launch graphics to immersive breaking-news stories, every detail was designed to make the digital feel as immersive as the real spaces are going to be.